Subject  >

{ Where we shop locally and organically }

 

 

Objective >

For this project, we were asked to choose an annual report or a CSR report from a company and redesign it. The goal is to develop an engaging concept and a strong visual to tie the whole system together. The design needs to be consistent but interesting at the same time. It is definitely a challenge for typographic skills.

Approach > 

I picked Whole foods Market and decided to redesign their annual report. Since Whole foods is all about healthy eating and organic food, I decide to use a very natural color palette and use recycled paper to print out the report.


 
part1.png
part 1-2.png
part 1-4.png
part1-6.png
part1-1.png
part1-3.png
part1-5.png
Spread1-7.png