Subject >
{ Where we shop locally and organically }
Objective >
For this project, we were asked to choose an annual report or a CSR report from a company and redesign it. The goal is to develop an engaging concept and a strong visual to tie the whole system together. The design needs to be consistent but interesting at the same time. It is definitely a challenge for typographic skills.
Approach >
I picked Whole foods Market and decided to redesign their annual report. Since Whole foods is all about healthy eating and organic food, I decide to use a very natural color palette and use recycled paper to print out the report.
