Subject  >

{ How a dead brand comes to life }



Objective >

Identify the essence of a defunct brand and transform it into a new visual direction. Completely revive the brand by repositioning and expanding its identity and creating new extensions that open the brand to a whole new demographic.

Approach >

After researching variety of brands, I chose NeXT computer company founded by Steve Jobs in 1985. The company rebranded and extended while it follows the same mission of providing tools for education.



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