Subject >
{ How a dead brand comes to life }
Objective >
Identify the essence of a defunct brand and transform it into a new visual direction. Completely revive the brand by repositioning and expanding its identity and creating new extensions that open the brand to a whole new demographic.
Approach >
After researching variety of brands, I chose NeXT computer company founded by Steve Jobs in 1985. The company rebranded and extended while it follows the same mission of providing tools for education.
